NCLH Scales Back Included Airfare to Boost Yields

Norwegian Cruise Line Holdings announced that it is reworking its air travel logistics as part of a broader strategy to lift revenue and lower costs. The company expects these changes to generate an additional $100 million in run-rate benefits through 2028. Management noted that the company is moving away from heavy discounting to fill ships, instead focusing on a 'base loading' strategy. By encouraging guests to book earlier, the company aims to reduce promotional spending and improve overall yield.